STARTUP
- Graphic Design
- Branding
ABOUT CLIENT
Berjasa Group is a pharmaceutical company dedicated to providing safe and affordable medications to the public.
BRIEF
The Berjasa Group rebranding project aimed to create a modern and professional brand identity that reflects the company’s commitment to providing affordable and safe medications. The primary objective was to design a logo and product packaging that aligns with the company’s mission of promoting health and well-being.
The Berjasa Group project involved creating a visual identity that communicated the company’s values of affordability and safety. One of the key challenges was to develop a design that was both modern and reassuring, considering the sensitive nature of the healthcare industry.
THE CHALLENGE
The challenge lay in balancing a contemporary aesthetic with the traditional values associated with healthcare. The final deliverables were designed to establish Berjasa Group as a trusted and reliable source of affordable medications.
To achieve this, we conducted extensive research into healthcare branding and consumer preferences. The final designs incorporated elements that conveyed a sense of trust, reliability, and accessibility.
ROLE
Graphic Designer
(Lead Brand Identity & Multimedia Strategist)
SERVICES
- Logo
- Visual Identity
- Graphic Standard Manual
- Videography
- Photography
- Web Design
- Marketing Materials
- Corporate Identity
YEARS
2023 – Present
VISUAL ARCHITECTURE
Arabic Calligraphy
The use of Arabic calligraphy as the base of the logo provides a strong religious and cultural nuance. The letters "M" and "BIS" stand for Moslem Binus International School.
Three Tiny Squares
Three Pillars of Education. Representing character, intellect, and spirituality. Unity in Diversity. Different yet united squares symbolizing the diversity of students and staff with a common vision.
Separator Line
Bridge, connecting the Islamic world with international education. Equilibrium, balancing traditional values with modern innovation.
Colors
Dark Blue represents trust, stability, and intelligence, reflecting the institution's characteristics. Orange symbolizes enthusiasm, energy, and creativity, depicting a dynamic and innovative learning environment.
PHILOSOPHY
- Rooted in Islamic Tradition The Arabic calligraphy foundation shows a strong commitment to Islamic values.
- Globally Oriented The separator line and dark blue color indicate openness to international perspectives.
- Innovative and Dynamic The three squares and orange color reflect a spirit of continual growth and adaptation.
- Balanced Integration The logo successfully integrates traditional and modern elements, blending religious values with global education.
MOODBOARD
GRAPHIC DESIGN
VIDEOGRAPHY
Playlist
Brief
The Berjasa Group rebranding project aimed to create a modern and professional brand identity that reflects the company’s commitment to providing affordable and safe medications. The primary objective was to design a logo and product packaging that aligns with the company’s mission of promoting health and well-being. The challenge lay in balancing a contemporary aesthetic with the traditional values associated with healthcare. The final deliverables were designed to establish Berjasa Group as a trusted and reliable source of affordable medications.
Engagement
The Berjasa Group project involved creating a visual identity that communicated the company’s values of affordability and safety. One of the key challenges was to develop a design that was both modern and reassuring, considering the sensitive nature of the healthcare industry. To achieve this, we conducted extensive research into healthcare branding and consumer preferences. The final designs incorporated elements that conveyed a sense of trust, reliability, and accessibility.
About Client
Berjasa Group is a pharmaceutical company dedicated to providing safe and affordable medications to the public.
Services
- Logo
- Packaging Design
- Product Post Design
Years
2023
Logo
Form & Shape Analysis
Letter B
The logo's primary element is a stylized combination of the letters 'B' from 'Berjasa'.
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Letter G
The logo's primary element is a stylized combination of the letters 'G' from 'Group'.
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Organic Shape
The overall shape of the logo is organic and flowing, reminiscent of natural forms such as leaves or plants. This reinforces the brand's association with natural products and holistic wellness.
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Colors
The dominant color, a deep, muted green, is associated with nature, growth, and healing. It conveys a sense of tranquility, reliability, and harmony. The addition of a subtle orange accent adds warmth and energy.
Philosophy
- Natural Approach The organic shapes and the use of green suggest a strong connection to nature and a commitment to using natural ingredients or processes.
- Harmony and Balance The symmetry shape convey a sense of harmony and balance, suggesting that strives to create products or services that promote well-being and equilibrium.
- Growth and Renewal The organic shapes and the use of green also symbolize growth and renewal, suggesting that the company is dynamic and forward-thinking.
- Trust and Reliability The simple, clean design and the use of a recognizable font convey a sense of trust and reliability.
