My journey in the creative field began through animation and multimedia studies, where I developed a strong foundation in visual storytelling and digital production.

Over time, my interests gradually shifted toward branding and visual identity, particularly in how visual systems help organizations communicate more effectively and build stronger recognition.

Through both academic and professional projects, I found myself drawn to work that requires structure, consistency, and thoughtful decision-making. Rather than focusing purely on decoration, I enjoy creating visuals that support communication goals and remain functional across different applications.