YAYASAN BINA NUSANTARA BATAM
- Art Direction
- Branding
- Multimedia
ABOUT CLIENT
Moslem Binus International School is a progressive educational institution integrating Islamic principles with modern learning.
BRIEF
The primary objective was to fully overhaul M-BIS’s visual identity and digital presence. We aimed to align their deep Islamic heritage with contemporary global education standards, positioning the school as a dynamic leader in a highly competitive educational landscape.
THE CHALLENGE
Modernizing a traditional brand always brings internal friction. In 2023, I spearheaded the project under Yayasan Bina Nusantara and faced significant resistance from conservative stakeholders unfamiliar with modern aesthetics.
By educating the board and demonstrating how global Islamic institutions successfully leverage minimalist design to command premium authority, we managed to align everyone with this forward-thinking visual era.
ROLE
Full-time Graphic Designer
(Lead Brand Identity & Multimedia Strategist)
SERVICES
- Logo
- Visual Identity
- Graphic Standard Manual
- Videography
- Photography
- Web Design
- Marketing Materials
- Corporate Identity
YEARS
2023 – Present
VISUAL ARCHITECTURE
Arabic Calligraphy
The use of Arabic calligraphy as the base of the logo provides a strong religious and cultural nuance. The letters "M" and "BIS" stand for Moslem Binus International School.
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Three Tiny Squares
Three Pillars of Education. Representing character, intellect, and spirituality.
Unity in Diversity. Different yet united squares symbolizing the diversity of students and staff with a common vision.
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Separator Line
Bridge, connecting the Islamic world with international education.
Equilibrium, balancing traditional values with modern innovation.
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Colors
Dark Blue represents trust, stability, and intelligence, reflecting the institution's characteristics.
Orange symbolizes enthusiasm, energy, and creativity, depicting a dynamic and innovative learning environment.
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PHILOSOPHY
- Rooted in Islamic Tradition The Arabic calligraphy foundation shows a strong commitment to Islamic values.
- Globally Oriented The separator line and dark blue color indicate openness to international perspectives.
- Innovative and Dynamic The three squares and orange color reflect a spirit of continual growth and adaptation.
- Balanced Integration The logo successfully integrates traditional and modern elements, blending religious values with global education.
MOODBOARD
GRAPHIC DESIGN
VIDEOGRAPHY
Playlist
